Laolinju: Lighting Up the Community with 24/7 Autonomous Service
| Client Overview
Founded in 2004, Sichuan Laolinju Trading Chain Co., Ltd. is a direct affiliate of the Sichuan Provincial Supply and Marketing Cooperative. Deeply embedded in the daily lives of its customers, it focuses on consumer goods and agricultural products. As of March 2025, the chain operates over 1,900 locations across Sichuan, Xinjiang, and Tibet, serving over 150 million customers annually with revenue nearing ¥4 billion. It stands as a vital commercial bridge connecting urban and rural markets and supporting over 50,000 farming households.
| Collaboration Background
Anchored in its mission of serving communities, connecting urban and rural markets, and delivering public value, Laolinju is actively expanding its community retail footprint and agri-commerce integration.
To extend service availability and improve single-store productivity, Laolinju partnered with Dmall as a strategic breakthrough. By reengineering store operations through technology, the company removed time-based constraints and built a scalable digital foundation to support cross-regional growth.
| Solutions
A "Hybrid" Operating Model Leveraging IoT, AI analytics, smart monitoring, and big data, Dmall implemented a "Staffed service during the day + Autonomous operations at night," model, enabling true 24/7 retail.
Key capabilities include:
Smart Access Control: Customers verify identity via QR code to enter at night. Entry notifications are synced in real time with cloud-based customer support.
Self-Checkout Operations: Customers complete product recognition and payment via self-service checkout, with cloud agents performing remote order verification.
Cloud-Based Risk Management: Abnormal behaviors are automatically flagged and logged, reducing operational and security risks.
Seamless Mode Switching: One-click transitions between staffed and unattended modes ensure operational flexibility and rapid response to unexpected situations.
| Values
1、Extending Service Availability and Unlocking Nighttime Demand
Over 200,000 cumulative unattended operating hours, effectively covering nights, holidays, and off-peak periods.
Serving over 300,000 night-time customers, meeting emergency and late-night consumption needs.
2、Improving Store Productivity and Expanding Revenue Boundaries
Unattended stores have generated RMB 10+ million in incremental sales, significantly lifting total store revenue.
A “one person, multiple stores” cloud-guarding model optimizes labor allocation and boosts workforce productivity.
3、Data-Driven Management for Sustainable Operations
The system captures a full data loop, from entry to exit. This shifts merchandising and supply chain decisions from "experience-based" to "data-driven," providing precise insights for inventory optimization.
Based on shopping behavior, the system generates detailed customer profiles, supporting targeted promotions and personalized service recommendations that improve repeat purchase rates and loyalty.
4、Setting a New Benchmark for Community Retail
Leveraging its supply chain strength and community network, Laolinju has created a replicable model for "Continuous Service.
This low-cost, high-adaptability solution provides a clear upgrade path for retailers in lower-tier cities and county economies, proving that advanced retail tech is not just for metropolises.
| Conclusion
The collaboration between Laolinju and Dmall is more than a technical implementation; it is a return to the essence of retail. By using human service as the foundation and intelligent tools as the extension, they have created a "Community Hub that Never Sleeps". Blending its cooperative heritage with digital intelligence, Laolinju is forging a sustainable path for regional retail that delivers both high efficiency and genuine community care.
