Staying Freshly Ahead: How Wanjiahui Tackles High Loss and Complex Supply Chains through Digital Intelligence
| Client Overview
Lishui Wanjiahui Supermarket Co., Ltd., a subsidiary of Wanjing Group, is a leading fresh-focused hypermarket chain in southern Zhejiang. Since its establishment in 2004, the company has adhered to its core philosophy of “freshness, affordability, comfort, and convenience.”
Operating large-format stores of 5,000–10,000 square meters across Fujian and Zhejiang provinces, Wanjiahui maintains annual revenue between RMB 800 million and 1 billion. Its key strength lies in a 40–60% fresh category share, supported by professional fresh operations teams and strong local service capabilities.
With a commitment to providing quality fresh food and household products, Wanjiahui has become a trusted “family kitchen” and community hub for regional consumers.
| Collaboration Background
As Wanjiahui’s business scale expanded, management challenges emerged: decentralized systems caused data fragmentation, and complex workflows slowed operations. The company’s unique multi-tiered supply chain structure, with independent purchasing, distribution, and retail entities, drove flexibility but also created coordination inefficiencies.
In June 2024, Wanjiahui entered a strategic partnership with DMALL to implement DMALL OS, building a unified, intelligent, and efficient digital infrastructure to support long-term growth.
| Co-Creation Journey
1. A Precision Upgrade for the Supply Chain
To address the unique characteristics of fresh products (high perishability, non-standard specifications, dynamic suppliers), the DMALL OS was enhanced to support flexible quotation and pricing methods. This, combined with integrated hardware (e.g., smart scales), has dramatically improved the sorting efficiency and accuracy of non-standard fresh goods.
To support Wanjiahui’s multi-entity, tiered procurement model, DMALL developed a tailored solution that digitized procurement, distribution, and store-level processes, enabling automated workflow execution and precise settlement. Manual reconciliation was replaced with transparent data streams, allowing finance teams to focus on higher-value analysis and control.
2. Efficient In-Store Operations
All key in-store processes were digitized for seamless coordination.
Ordering: After store orders are submitted, the system automatically allocates them to suppliers and uses algorithms for intelligent replenishment, reducing manual input and improving accuracy.
Freshness Management: The system automatically monitors expiration timelines and sends alerts.
Pricing and Weighing: Smart scales synchronize with the system, allowing one-click price updates and eliminating manual errors and redundant work.
3. Empowering HQ Management with Digital Intelligence
By replacing multiple disconnected systems with a unified DMALL OS platform, Wanjiahui achieved real-time coordination among headquarters, stores, and warehouses.From procurement to sales, from inventory to finance, data now flows seamlessly across all business levels. This integration gives headquarters real-time visibility and enables standardized workflows, transparent management, and data-driven decision-making.
| Co-Creation Results
1. Supply Chain Collaboration: An Agile and Flexible New System
Automated order transmission saves a cumulative 4.5 hours of manual processing time daily across Wanjiahui's 9 warehouses.
Intelligent warehouse navigation improved picking efficiency by 10–20%, while wave picking optimization boosted overall efficiency by 15%.
Standardized receiving and automated shelf-life management increased inbound efficiency by another 15%, and new quality inspection checkpoints significantly improved shipping accuracy.
Wanjiahui’s multi-entity procurement model now operates efficiently within the system, transforming what was once a complex process into a transparent, standardized, and scalable model, setting a best-practice benchmark for the industry.
2. Smarter Store Operations: Empowering People, Enhancing Experience
For Employees: Mobile workflows reduce manual effort and human error, allowing staff to focus more on customer service and fresh product quality.
For the Enterprise: key processes such as ordering, price adjustment, and freshness management have been fully digitalized. System-assisted decision-making reduces replenishment errors, while automated scale integration minimizes manual workload. Expiry alerts further support loss control, resulting in a significant improvement in overall store operational efficiency.
3."Tech + Consulting" Integration: An Engine for Sustainable Growth
The Dmall OS provides a secure, stable, and scalable digital foundation for omnichannel, end-to-end management.
Dmall's integrated "technology + consulting" service model was fused with Wanjiahui's ongoing adoption of Pang Dong Lai’s people-centric management culture. This synergy forged a new benchmark for regional retail, one that blends technological efficiency with human warmth, providing a sustainable engine for long-term growth.
