Wuika Times: The Operating Playbook Behind a Complex Supply Chain
| Client Overview
Xinjiang Wuika Times Department Store Co. Ltd. is the region’s leading retailer and its largest supermarket chain operator. The company was listed on the Shanghai Stock Exchange in May 2016 under stock code 603101. Over more than two decades of growth, Wuika Times has built a diversified portfolio that includes shopping malls, department stores, and supermarkets.
While strengthening its local roots, the company has steadily expanded across Xinjiang. Its footprint now spans the key commercial districts of Urumqi, Changji, Wujiaqu, Fukang, Qitai, Karamay, Hami, Korla, Aksu, and Aral.
| Collaboration Background
Xinjiang’s vast distances and varied consumer landscape create a supply chain that is uniquely complex. Wuika Times operates under a hybrid model that pairs centralized oversight with regional flexibility. Headquarters handles unified sourcing, while regional teams lead local procurement.
The company also works with several standard retail cooperation models, including self-operated, joint-operated, and consignment formats. This multilayer setup across suppliers, purchasing teams, distribution centers, and stores brings both operational advantages and significant coordination challenges. To sustain its growth, Wuika Times needed a supply-chain-focused digital transformation.
| Co-Creation Journey
Based on Xinjiang’s unique regional landscape and Wuika Times’ operating structure, the two teams designed a systematic digital roadmap focused on three goals: bringing operations online, enabling cross-process collaboration, and driving decisions through data.
1、Supply Chain: Building an end-to-end intelligent supply chain
To address the complex setup involving headquarters and regional coordination, along with multilevel procurement and business transactions, the project upgraded the full chain from sourcing to warehousing to transportation.
Procurement Management A unified supplier collaboration platform was introduced to bring supplier onboarding, contract management, purchase and return orders, fee reconciliation, and settlement fully online. The system supports refined management across self-operated, joint-operated, and consignment models.
Smart Warehouse Management (WMS) Warehouse and business systems were integrated to enable real-time document flow and synchronized data. Receiving, put-away, picking, checking, loading, and dispatching are now fully online and paperless, significantly improving operational efficiency inside the warehouse.
Transportation Optimization (TMS) A standardized delivery management process was established to support vehicle management and systematic dispatching, enhancing accuracy at every warehouse-to-store handover and ensuring efficient movement of goods across vast distances.
2、Stores: Building a mobile and omnichannel retail terminal
To improve store-level efficiency and customer service, the project focused on upgrading day-to-day store operations and strengthening online capabilities.
Mobile Store Operations A single system now supports all core store workflows, including ordering, receiving, stocktaking, requisition, and inventory adjustments. This reduces system switching and improves both efficiency and user experience for frontline staff.
Omnichannel Sales Foundation Built-in integrations with food-delivery platforms, O2O store setup, and private-domain operations provide a solid foundation for future online business development.
3、Headquarters: Strengthening unified management and finance integration
To support scale and refined control, the project enhanced system architecture and enterprise-wide financial alignment.
Unified SaaS Deployment Secure cloud-based deployment reduces maintenance costs and ensures continuous system updates and business continuity.
Deeper Business-Finance Integration Business documents now generate financial vouchers automatically. This improves accounting efficiency, enables closer alignment between business and finance, and provides timely and accurate data for management decisions.
| Conclusion
From the foothills of the Tianshan Mountains to the edge of the Taklamakan Desert, Wuika Times has achieved a step-change in operational performance with DMALL’s digital capabilities. More importantly, it has explored a new path for retail enterprises in frontier regions, where standardized systems support localized needs and digital efficiency elevates everyday service. This retail story continues to move forward with renewed clarity and confidence.
