Night Orders Doubled, New Customers Tripled: HowHongyuan Shangcheng Unlocked 24-Hour Growth with Remote-Managed Stores

| Client Overview

Sichuan Hongyuan Shangcheng Supermarket Co., Ltd. (Hongyuan) is a leading regional retail rooted in Meishan and serving the greater Chengdu area. With a network of over 570 branches, the company achieved ¥555 million in revenue in 2024. As a "Key Provincial Enterprise for Emergency Supply," Hongyuan balances its role as a stable provider of daily necessities with a drive for innovation, leveraging cutting-edge technology to consolidate its market leadership.

| Collaboration Background

Facing rapid changes in consumer behavior and operating conditions, Hongyuan partnered with Dmall to introduce targeted, scenario-driven digital solutions into both convenience store and supermarket operations. The objective was clear: apply technology where it creates immediate operational leverage, improving efficiency, customer experience, and financial performance.

| Solutions

1、Remote Monitoring Expanding Nighttime Trade at Convenience Stores

• For convenience stores, Hongyuan adopted a hybrid operating model: staffed service during the day and remote-managed operations at night. Customers enter stores via QR-code verification, complete self-checkout, and are supported by cloud-based customer service and real-time security monitoring.

• This solved the twin challenges of high labor costs and security management for 24-hour operations, transforming stores into true "All-Night Community Service Hubs" at a low marginal cost.

2、AI-Powered Loss Prevention: Invisible, Precise Risk Control in Supermarkets

At supermarket checkout areas, Big Data, AI, and IoT are integrated to detect missed scans and incorrect scans in real time. The system enables a full risk-control loop, early warning, on-site prompts, and post-event traceability, which shifts loss prevention from labor-intensive monitoring to precise, technology-driven control without disrupting the customer experience.

3、Intelligent Checkout & Replenishment: Driving a Step-Change in Labor Productivity

• Checkout Efficiency: Piece-rate performance tracking and real-time efficiency dashboards make both individual output and team performance fully visible. By turning productivity metrics into clear, actionable signals, the system motivates frontline staff and enables managers to allocate labor and make decisions with greater precision.

• AI Replenishment: Using computer vision to continuously monitor shelf conditions, the system automatically identifies out-of-stock situations and assigns replenishment tasks directly to store staff. This task-based workflow improves on-shelf availability (OSA) and systematically reduces lost sales caused by empty shelves.

| Values

1、New Revenue Growth Through Nighttime Operations

• 231 convenience stores have successfully transitioned to 24-hour operations.

• Monthly orders increased from 33,633 in January 2024 to 69,583 in August, more than doubling.

• New customers grew from 17,558 to 49,745 over the same period, opening a clear new growth curve for the business.

2、Measurable Loss Reduction Through Intelligent Risk Control

The intelligent loss prevention system reduces unnecessary shrinkage at the checkout through real-time identification and alerts. With all loss prevention data visualized, management effectiveness becomes measurable and optimizable, contributing directly to net profit.

3、Frontline Enablement and Store-Level Efficiency Gains

• Checkout Speed: AI-assisted workflows have smoothed the cashier process, stabilizing average efficiency at 417 items/hour, surpassing industry standards.

• Inventory Velocity: The digitized, task-driven replenishment model has accelerated merchandise turnover and significantly reduced sales losses caused by empty shelves.

| Conclusion

Through its deep collaboration with Dmall, Hongyuan has successfully translated cutting-edge technology into tangible commercial value and superior service experiences. From unlocking 24/7 revenue streams to building precise risk control systems and driving workforce productivity, these low-investment, high-return practices demonstrate how regional retailers can build operational resilience and unique service advantages. Hongyuan’s success proves that scenario-focused intelligence is the most effective path to sustainable, high-quality growth in a competitive market.