Shandong Shenghao: A 30-Year Regional Retail Brand Upgrading Its Core Operations with DMALL OS

| Client Overview

Founded in 1991, Shandong Shenghao Commercial Co., Ltd. is a diversified commercial group covering retail chains, commercial property operations, hotels, and catering services. With the mission of “Leading Better Living,” Shenghao has maintained steady growth, with annual revenue exceeding RMB 2 billion.

The company has been recognized among the “2024 China Supermarket TOP100,” “China Top FMCG Retail Chains,” and “China’s Most Competitive Regional Retail Brands,” making it a leading name in regional commerce.

| Collaboration Background

Shenghao’s partnership with DMALL began in 2018 with smart shopping and O2O initiatives. In 2023, the company introduced an online mall and intelligent loss prevention system, extending digital capabilities into more retail scenarios. As its operations became more complex, Shenghao needed a more integrated platform to support store execution, membership management, supply chain collaboration, and checkout operations. Building on years of cooperation with DMALL, Shenghao expanded the partnership in 2025 to roll out the full suite of DMALL OS. The project aims to connect core retail processes on one platform and help Shenghao move from standalone digital applications to more integrated, data-driven operations.

| Solutions

1、Smarter Store Operations

With DMALL OS, Shenghao has digitized key store workflows, including merchandising, replenishment, receiving, stocktaking, freshness management, and checkout. Store tasks can now be assigned, tracked, and reviewed in a more structured way. This helps improve execution consistency, reduce manual follow-up, and give management clearer visibility into daily store operations.

2、Digital Membership Marketing

Shenghao has connected membership data across supermarkets, shopping malls, and other business formats, allowing customers to register once and enjoy shared points, benefits, and services across multiple scenarios. With a clearer view of customer profiles, preferences, and purchase behavior, Shenghao can deliver more targeted offers and cross-format recommendations, helping improve customer engagement and conversion.

3、Collaborative Supply Chain Network

Shenghao is strengthening supply chain collaboration by connecting supplier management, ordering, warehouse management, and real-time inventory visibility. This improves visibility across goods, inventory, logistics, and financial flows, helping enhance supply chain efficiency and support more informed business decisions.

4、Intelligent POS System

The intelligent POS system connects checkout operations with broader business data, giving Shenghao a more complete view of store performance. With real-time operational data, teams can monitor performance more easily, identify issues faster, and manage stores with greater accuracy and efficiency.

| Conclusion

The partnership with DMALL marks another important step in Shenghao’s digitalization journey. Through DMALL OS, Shenghao is upgrading core areas including store operations, membership management, supply chain collaboration, and checkout systems. For a regional retail group with more than 30 years of experience, this is not simply a system upgrade. It is a practical move toward more connected operations, clearer decision-making, and more consistent execution across the business. As DMALL OS is further embedded into Shenghao’s daily operations, the company will be better positioned to improve efficiency, respond to market changes, and strengthen its competitiveness as a leading regional retail brand.