From August 28th to 31st, the "Third China Regional Retail Innovation Summit" hosted by Longshang.com & Supermarket Weekly was held in Xiangyang, Hubei. This summit closely focused on core issues such as "Characteristics of the regional retail market", "How to do well in the regional retail market", "How to increase customer flow and customer unit price", "Survival and growth", etc., which triggered active and enthusiastic participation from many well-known retail enterprises, industry experts, and business leaders.

DMALL was invited to attend and showcase two best practice cases in the regional retail market - Pangdonglai and Shoukang Yongle, aiming to find a way for regional retail enterprises to traverse the economic cycle.

Taking members as an example, since Pangdonglai launched the DMALL member system, the number of members has rapidly exceeded 6 million from 1 million, and the digital-driven growth effect is obvious. In addition, the member identity authentication can also help Pangdonglai combat scalpers, making the real consumer experience better and better.

And Shoukang Yongle reflects the ability of the DMALL member system to integrate multiple business forms. The DMALL digital system connects business forms such as supermarkets, department stores, beverage wholesale, and fresh produce procurement. One system manages all, and the multi-business form members are connected to form a unified integral and rights, improving management efficiency and upgrading the consumption experience.

The above two cases are a good demonstration of the DMALL digital member system in terms of experience and efficiency. In addition, the DMALL member system is also at the forefront of AI innovation. For example, products such as AI user shopping guides are all explorations based on digital members.

In this summit, in addition to showcasing the best practice cases, Ren Zhongwei, a partner of DMALL, also participated in a closed-door seminar with the theme of "Survival Rules in the Stock Era". Taking excellent enterprises in the retail industry as examples, he shared the digital methodology, landing path, and practical effects, and had a lively discussion with the participants on topics such as commodities and supply chain, store operation, and digital transformation, forming a feasible and closed-loop solution.

The participants said that they have learned a lot of business practical knowledge, especially in terms of ideology, they have a new understanding of digitization and the AI wave that has erupted in recent years.

The retail industry has entered the stock era. Whether it is a giant or a regional retail enterprise, to achieve growth, it is necessary to improve the experience and increase efficiency, and the most necessary thing to do in this is technological innovation. Just as Zhang Wenzhong, the founder of DMALL, once said, "We must fully embrace AI, not only for a better future, but also for survival."