WanJiaHui is a well-known chain supermarket enterprise in Zhejiang Province, with stores distributed in Wenzhou and Lishui areas, including three business formats: supermarkets, comprehensive shopping centers, and commercial circulation. It is reported that WanJiaHui focuses on the county-level market, with a total of 7 stores, and the proportion of fresh produce exceeds 60%. The sales volume in 2022 is about 700 million. Especially in the three years from 2020 to 2022, the overall performance achieved a contrarian growth. Taking fresh produce as an example, it increased by 26% compared with 2020, 10% compared with 2021, and 16% compared with 2022.
Zhejiang WanJiaHui is one of the 12 founding student enterprises of "Lianshang Donglai Business Research Institute". Since its establishment, it has adhered to the core concept of "Customer First, Integrity Management", and has won the trust and love of consumers with its strict control of product quality and continuous improvement of service quality.
The "Donglai Effect" is Prominent, Working Together for a Better Future
As one of the 12 founding student enterprises of "Lianshang Donglai Business Research Institute", WanJiaHui has deeply studied the business philosophy and management philosophy of Pang Donglai, and together with Brother Donglai, is promoting business to be good and working together for a better future.
Chen Qiang, the chairman of WanJiaHui, once shared some changes and experiences of himself and the enterprise. "Through two years of learning, both I and the team have changed. I began to give the team true sincerity, kindness, and trust. Although it has not been fully practiced yet, only partially, it has also brought huge changes to the team."
Scientific Management and Fine Operation
In addition to the changes in concepts and culture, WanJiaHui is also constantly changing in operation and management, which is also the magic weapon for the contrarian growth of performance.
1. Flattening the Organizational Structure
The store organizational structure has changed from the four-level structure of "store manager - department head - customer head - employee" to the three-level structure of "store manager - customer head - employee". "Flattening makes the communication more efficient and eliminates the phenomenon of reporting layer by layer." However, Wu Zhicheng, the CEO of WanJiaHui, also admitted that this puts higher requirements on the management ability of the store manager.
In terms of organizational structure reform, Zhejiang WanJiaHui also encourages stores to make independent decisions and operate independently, achieving a small headquarters and large stores structure.
2. Highly Integrated Fresh Produce Operations and Purchasing
In the past, the operations and purchasing of fresh produce in WanJiaHui were separate, but over time, there would be situations where the operations did not understand the market information and the purchasing was disconnected from the stores. After implementing the integration of fresh produce operations and purchasing, the category operation responsible persons take turns to assist in purchasing to grasp the first-hand market information; at the same time, the main purchasing personnel must choose to stay in the store for 5 days each month to communicate and discuss with the store operation personnel to increase sales; in addition, the purchasing personnel must share the market situation information and trend change predictions every day.
3. WanJiaHui attaches great importance to the cultivation of echelon talents, mainly including four aspects:
Each position has a fixed reserve cadre establishment, and the reserve cadre has age and educational qualifications restrictions;
The mentoring system, where new recruits are guided by a designated mentor on a one-to-one basis;
Develop a periodic mentoring plan and conduct periodic assessment and evaluation;
Implement the rotation system to improve the comprehensive management ability of reserve talents.
The rotation system can not only effectively break the departmentalism of "the position determines the mindset", but also break the departmental barriers, allowing colleagues from different departments to understand each other's perspectives and learn to be considerate of each other.
Work Together to Create a New Benchmark for Retail Digital Intelligence in the County-level Market
It is precisely because of the pursuit of a better life that WanJiaHui is constantly learning and absorbing new business methods, taking a solid step towards the transformation to retail digital intelligence.
Recently, DMALL has reached a cooperation with WanJiaHui Supermarket. DMALL will help WanJiaHui achieve comprehensive digital intelligence and the integration of offline and online, and the two sides will work together to create a new benchmark for retail digital intelligence in the county-level market.
In this cooperation, DMALL will give full play to its rich retail technology experience to provide WanJiaHui with all-round technical support and services, helping it to achieve optimization and upgrading in many aspects such as store operation, supply chain management, and consumer experience, comprehensively assisting WanJiaHui in achieving digital intelligence transformation and promoting the process of offline and online integration.
Specifically, combined with the digital intelligence capabilities of DMALL, in the operation of WanJiaHui, for example, the automatic ordering system can improve the accuracy of fresh produce operations and purchasing, the scheduling and task system can make the organizational structure more flattened. At the same time, the digital intelligence system can accumulate management experience and make the talent cultivation more standard and efficient.
In the future, DMALL and WanJiaHui will jointly explore new retail models, promote the innovation and development of the retail industry, jointly promote the best practices to the industry, spread the beautiful business concept, and make business better and society better!
