On June 2nd, Yu Donglai, the founder of Pangdonglai, and his team visited DMALL. They had an in-depth exchange with Zhang Wenzhong, the founder of DMALL, Zhang Feng, the president of DMALL, Ren Zhongwei, the partner of DMALL, and others.


Zhang Feng first introduced the mission, vision, and development process of DMALL. Up to the end of May 2024, DMALL has served 677 customers in 10 countries and regions, promoting and implementing the successful retail digital intelligence experience from China in Southeast Asia and even globally.

Ren Zhongwei reviewed the unforgettable moments from getting to know Pangdonglai to cooperating with it. From exploring business operations, technologies, and business concepts to working together to create and spread beauty, the two sides have achieved mutual success and a better relationship along the way, with fruitful cooperation results!

The cooperation between DMALL and Pangdonglai began in 2022. DMALL provides products and technical services of the group's large membership and the supermarket's online mall for Pangdonglai, helping it achieve a unified membership service for the group's multiple business forms, as well as the development of the supermarket's online O2O and its own brand B2C businesses.

The launch of the membership and online business modules helps Pangdonglai better meet consumers' omni-channel shopping needs: The number of members has increased fivefold, and the online sales of the internet-famous big mooncake and Pangdonglai's own brand beer allow more consumers to enjoy a great shopping experience at home; Popular teas and jewels are also sold online, reducing the queuing time for consumers and greatly enhancing the shopping experience.


Brother Donglai also expressed his affirmation of the cooperation with DMALL: "DMALL has strong technical strength and the accumulation of the best industry practices. Thanks to DMALL for helping Pangdonglai achieve comprehensive digital intelligence. In the future, the two sides will work together to create a digital intelligence system that is truly good for customers and employees, and jointly promote it to the industry to spread beauty, making people's lives better and promoting industry civilization, business civilization, and social civilization."

After two years of running-in, the two sides are highly compatible in being rooted in physical retail, serving the basic livelihood of the people, improving the efficiency and satisfaction of employees, and jointly spreading the beautiful culture and values to the industry, which also makes DMALL and Pangdonglai closer and more connected.

In April this year, DMALL has officially signed a contract with Pangdonglai. Based on the launched membership and online modules, DMALL will provide end-to-end digital intelligence systems and intelligent IoT services for Pangdonglai to help it achieve comprehensive digital intelligence.

Brother Donglai shared his views on retail digitalization, "I hoped to achieve the real-time, visual, and analyzable data 20 years ago. DMALL has achieved this goal through strong investment in research and development over the past nine years. It has not only been implemented in China but also promoted internationally. It is more advanced and complete than some established software companies. This is helpful for the high-quality development of the entire retail industry. DMALL should continuously improve its technology and system, continuously introduce advanced global concepts, and innovate by combining them with the actual situation in China. It should not only output the system but also advanced concepts and business models to help the industry become better, the business become better, and the society become better."


Brother Donglai hopes to create with DMALL, integrating the advanced concepts of Pangdonglai and the best industry practices accumulated by DMALL into the system, and making the DMALL digital intelligence system a civilized, scientific, and advanced system. For example, the DMALL digital intelligence system can help retail enterprises collect global user feedback, including complaints and suggestions, to help them continuously improve their products and services; The DMALL digital intelligence system can also collect user needs in real time, accurately develop products that consumers need, and achieve end-to-end cost savings. Only when the products are delicious, not expensive, and useful, not expensive, can they better serve consumers in the new era; For relatively high-end and segmented categories, the DMALL digital intelligence system can also achieve accurate prediction and replenishment, making the turnover efficiency higher and achieving a win-win situation for retail enterprises and consumers.

Brother Donglai happily accepted the invitation to serve as a consultant for DMALL. In the future, he will guide the development direction and concept of DMALL. He hopes that DMALL must have a lofty aspiration, aim to be a globally advanced product, help the entire retail industry become better, and help people's lives become better! The two sides will jointly organize enterprises in need to visit Pangdonglai for on-site visits and exchanges. Brother Donglai will personally receive and explain, spreading the advanced concepts and scientific management methods of Pangdonglai to the entire industry, helping more retail enterprises, making the operators of retail enterprises more confident, making the people more assured, and making life better!

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