How Jinzhong Food Is Modernizing Fresh Meat Retail Operations with Dmall

| Client Overview

Sichuan Jinzhong Food Co., Ltd. is a nationally recognized leader in agricultural industrialization in China. Since 1994, it has devloped an integrated pork supply chain spanning modern slaughtering, cutting and further processing, and cold-chain logistics.

Its wholly owned retail subsidiary, Jinzhong Jiahe, serves as the consumer-facing arm of the business, specializing in fresh meat retail and related services.

| Collaboration Background

With Chengdu as its core market, Jinzhong Jiahe currently operates nearly 80 company-operated, partner-operated, and franchised retail locations. More than 90% of the pork products sold through its network are own-brand fresh products. With its strong focus on product quality, Jinzhong has become a trusted pork brand in Southwest China.

| Solutions

1、Standardizing Store Execution

Dmall digitized key store workflows, including ordering, receiving, inventory counts, stock transfers, carcass breakdown and in-store processing, shelf-life tracking, and freshness management.

The solution standardizes operating processes across stores and enables frontline teams to report data in real time. This gives headquarters greater visibility into store execution, supports faster coordination, and improves productivity and compliance.

2、Managing the Franchise Network at Scale

Dmall implemented an end-to-end franchise management system covering franchisee assessment, contracting, store development, daily operations, settlement, rebates, and exit management.

The system supports different commercial models, including prepaid merchandise purchases, centralized payment collection with revenue sharing, and tiered gross-margin rebates. It automatically completes reconciliation, revenue-sharing, and rebate calculations based on predefined rules, reducing manual work and giving franchise partners a more accurate, timely, and transparent settlement process.

3、Using Loyalty Data to Drive Customer Growth

Dmall consolidated Jinzhong Jiahe’s existing customer data into a unified digital loyalty program supporting stored value, points, coupons, and vouchers.

The solution segments customers according to purchasing behavior and product preferences. Jinzhong Jiahe can then deliver more relevant campaigns through its app, customer communities, and SMS, supporting repeat purchases and higher average basket value.

4、Extending Reach Through Omnichannel Retail

Dmall provided a centralized delivery hub that connects Jinzhong Jiahe’s stores with major third-party delivery platforms and its own online store.

The hub synchronizes product information, inventory, orders, and loyalty data across channels while supporting rapid delivery and click-and-collect. This enables Jinzhong Jiahe to serve customers beyond the immediate catchment area of each store.

Dmall also provided digital tools, campaign content, and performance data for community group buying. These capabilities help store managers run more structured campaigns and develop group buying into a consistent channel for pre-orders and incremental sales.

| Conclusion

By combining quality control with more connected retail operations, Jinzhong is strengthening the way headquarters, stores, franchise partners, and customers work together.The goal is not simply to sell more products. It is to ensure that safety, freshness, and trust remain consistent at every stage—from processing and distribution to the customer’s table.