Timeless Taste, New Touchpoints: CHURIN LEADER FOODS’ Path to Digital Transformation
| Client Overview
Founded in 1900, Harbin Qiulin Lidasi Food Co., Ltd. (CHURIN LEADER FOODS) is a China Time-Honored Brand that embodies the city’s heritage and a century of craftsmanship. Its signature products such as Harbin-style sausage, kvass, and rye bread have become culinary symbols of Harbin and are now enjoyed across China. The company offers more than 100 products across five major categories including cured meats, smoked delicacies, kvass beverages, confectionery, and bakery goods. With over 1,500 retail stores and distribution partners, Churin Leader Foods has built a robust sales network that covers Northeast China and extends to major markets nationwide.
| Collaboration Background
Amid rapid business expansion, Churin Leader Foods cooperated with DMALL to elevate retail efficiency and streamline operations. Through the integration of digital solutions across store networks, the company established a nimble, data-driven management system that empowers refined operations and deeper consumer engagement.
| Co-Creation Journey
1、Customer Experience
Delivering a faster, smoother shopping experience. With DMALL smart POS in place, orders can be suspended and retrieved seamlessly, and mixed payments with cash or coupons are processed with ease. The system simplifies checkout for both staff and customers, improving efficiency and elevating the in-store experience.
2、Store Operations
Unified Ordering Platform : All franchisees, self-operated stores, and channel partners now order through one integrated system. Orders, receipts, and inventory data are automatically consolidated and linked with the picking and delivery process, creating a fully connected supply chain from end to end.
Mobile Inventory Management : Stocktaking, transfers, and adjustments are now managed digitally. Store staff can check or update inventory in real time through a mobile app, improving both accuracy and operational agility.
Smart Inspections : Custom inspection templates and schedules automatically generate tasks and push them to assigned staff. The system supports location check-ins, issue reporting, and closed-loop resolution. Real-time updates keep management fully informed of execution and quality status.
3、Headquarters Management
Supplier Management : Churin Leader Foods redefined its traditional deposit management model by integrating two separate account systems into one. This solved long-standing inconsistencies in transaction amounts at the source, enabling transparent, accurate, and efficient financial management.
Data-Driven Decision-Making : A group-level data dashboard was established and synchronized in real time with the ERP system, consolidating performance data from all sales channels. This allows management to monitor operations anytime, identify anomalies with precision, and make data-driven decisions that reduce costs, improve efficiency, and ensure compliance.
| Co-Creation Results
1、Consumer Side: Stronger Engagement
Previously fragmented shoppers have become a connected and measurable member base. With more targeted campaigns and personalized engagement, member spending and loyalty have grown steadily, strengthening both brand affinity and customer lifetime value.
2、Store Side: Higher Efficiency
End-to-end digitalization has streamlined store operations. Staff can now manage ordering, inventory checks, and transfers directly from their mobile devices, improving accuracy and speed while cutting operational costs.
3、Headquarters: Smarter Management
A real-time group dashboard gives management full visibility into business performance. Leaders can now identify risks and opportunities instantly, make data-driven decisions, and ensure compliant and efficient operations. This marks a true shift from experience-based to intelligence-driven management.
| Conclusion
Churin Leader Foods demonstrates that the essence of a time-honored brand lies as much in innovation as in tradition. Its digital transformation was not simply about adopting technology but about reinventing its business model and deepening its bond with consumers. The “Churin Model” offers a powerful example for legacy brands aspiring to renew themselves and thrive in the modern marketplace.
