Bright Commercial: Driving Retail Transformation with Digital Intelligence

| Client Overview

Established in April 2024, Shanghai Bright Commercial Supply Chain is the integrated supply chain operations platform for Bright Food (Group) Co., Ltd. and Shanghai Tangjiu Group (STG). The company integrates over 800 group-owned retail terminals (including NGS Supermarket, Haode, Kedi, and Liangyou Convenience) across Shanghai, Jiangsu, and Zhejiang.

Leveraging Bright Food Group's assets, brands, and channels, Bright Commercial Supply Chain deepens value chain collaboration, expands its international trade, and provides comprehensive supply support, combining quality products, customized services, and rapid response to drive industry-wide development.

| Collaboration Background

Facing complex supply chain challenges and an urgent need to boost efficiency and cut costs, Bright Commercial sought a digital transformation partner. Recognizing the maturity and proven capabilities of  DMALL OS, the company launched a strategic partnership in 2025. The goal is to deploy the full DMALL OS suite to build a unified, intelligent digital foundation, transitioning from traditional operations to an end-to-end, data-driven model.

| Co-Creation Journey

1、Procurement and Supply Chain Collaboration

By digitizing procurement workflows, implementing centralized procurement models, enabling online supplier collaboration, and integrating modules for order tracking, e-contracts, and product/category evaluation, Shanghai Bright Commercial Supply Chain established a centralized sourcing system. This significantly improved bargaining power and procurement efficiency, laying the foundation for cost reduction and efficiency gains.

2、Refined Store Operations

The company standardized key in-store business processes, including clearance, transfers, and fresh food shelf-life management, while enabling mobile-based operations for real-time collaboration. This ensured traceable workflows, early warnings for deviations, improved efficiency, and faster inventory turnover, supporting refined store-level management.

3、Omnichannel Intelligent Marketing

• Unified Delivery Platform: A centralized delivery hub simplified the management of multiple third-party accounts, consolidated product data and category structures, and streamlined operations across platforms.

• Intelligent Marketing Engine: A wide range of promotions, such as direct discounts, bundles, and member-exclusive offers, can now be configured for both online and offline channels with overlapping options, boosting campaign efficiency and customer engagement.

4、Integrated Business-Finance Management

By centralizing receivables and payables across business units, automating reconciliations, digitalizing ledgers, and enabling online settlement workflows, Shanghai Bright Commercial Supply Chain established a unified business-finance platform. This provided real-time visibility of key performance indicators, intelligent alerts, and actionable insights to support timely decision-making.

| Outcomes and Outlook

1、Initial Outcomes

• Established a high-efficiency, centralized procurement system, fully leveraging economies of scale.

• Standardized operations across multi-format retail, driving a significant uplift in in-store digital capabilities.

• Deployed a robust, integrated financial and operational platform, realizing significant cost savings and efficiency gains.

2、Medium-Term Objectives

• Drive supply chain efficiency through end-to-end visibility, predictive risk alerts, and full traceability.

• Optimize inventory mix to reduce holding costs and increase turnover, while deepening supplier partnerships.

• Boost omnichannel capabilities by integrating with external traffic platforms and executing differentiated strategies to unlock new growth.

3、Long-Term Vision

• Fully integrate with Bright Food Group’s end-to-end value chain and continuously optimize product mix and assortment planning.

• Strengthen category management and market insights to drive price competitiveness for core products.

• Lead industry innovation by exploring cutting-edge practices, driving new business models, and identifying sustainable growth engines.

| Conclusion

Through its partnership with Dmall, Bright Commercial Supply Chain is building a modern supply chain that is data-driven, synergistic, and efficient. This transformation enhances its core service capabilities for the Group's retail terminals and sets a new benchmark for digital transformation within SOE supply chains. It injects vital digital momentum to secure essential urban supplies and advance the high-quality development of the food industry.

*Data based on actual results reported by Dmall clients.