Mining the Data Gold Rush
| Client Profile
Since entering China in 1996, METRO has cultivated the market for 27 years, establishing a network of over 100 stores across 60+ cities and building a diversified service system covering O2O omnichannel retail, food distribution, and corporate gifting solutions.
In 2021, METRO China initiated a strategic upgrade, fully deploying membership stores to deliver premium services for both ToB commercial clients and ToC mid-to-high-end members.
| Cooperation Background
Confronting omnichannel consumption trends and refined membership operations demands, METRO has positioned digitalization as its core engine, comprehensively upgrading membership systems, supply chain collaboration, and data-driven decision-making capabilities to consolidate industry leadership and pioneer new growth frontiers across all retail domains.
| Co-Creation Journey
Personalized Membership Services: From One-Size-Fits-All to Precision Customization
We've integrated B2B, B2C, paid, and free members into a unified system, tailoring exclusive benefits and marketing strategies based on user profiles. This "hyper-personalized" membership ecosystem acts like a personal concierge—delivering exactly what each customer needs.
Frictionless Shopping Freedom: Omnichannel Without Boundaries
Powered by Dmall, METRO's dedicated app and mini-programs enable seamless online-to-offline shopping: Home delivery within an hour; Flexible in-store pickup; Emergency needs? Cloud warehouse express delivery
Innovative services like "Citywide Flash Delivery" and "Mobile Cloud Warehouses," plus integrations with Douyin Instant Delivery and Kwai Voucher Redemption, drive continuous order growth across all touchpoints.
Agile Business Systems: Digitalization-First, Future-Ready
The DMALL OS digitally transforms all B2B/B2C operations with modular architecture—like buildings with LEGO® bricks—enabling real-time upgrades (warehouse billing, app redesigns).
Data That Speaks: From Gut Feel to AI-Driven Decisions
Data integration across merchandising, membership, and supply chains supports bidirectional analysis (vertical tracing + horizontal validation), driving optimization and predictive modeling to replace heuristic approaches with AI-driven frameworks.
| Co-creation Achievements
Explosive Growth in Membership Economy
Within months of launch, METRO China's paid membership surpassed 2 million, contributing over 60% of retail sales and solidifying its dominance in the mid-to-high-end market.
Omnichannel Sales Driving Sustainable Growth
Explosion in Owned Channels — Metro APP achieved over 140 million RMB in monthly sales after launch, with 618 online GMV skyrocketing 600% YoY; Boundary-breaking Omnichannel Scenarios — "Mobile Cloud Warehouse" effectively expanded service coverage, while "Douyin Instant Delivery" generated 113,000 orders within three months, becoming a new growth engine.
Agile System Upgrades for Efficiency Gains
The Group's business systems continue to upgrade. Taking automated warehouse billing as an example, efficiency has improved by 37.5%, with greater transparency in storage operation costs and more efficient supplier collaboration. The revamped APP features a "Discover New" channel that sparks user curiosity, achieving industry-leading conversion rates for new product additions to cart.
Data Cloud Warehouse Unleashing Value
Breaking data silos, the group achieves real-time cross-system data integration. Powered by analytical models and AI algorithms, it enables data-driven executive decisions. Through deep data mining, the group gains predictive insights into market shifts and risks, transforming data assets into business value.
*Data based on actual feedback from DMALL clients.
